A Snapchat score is a numerical representation of a user’s activity on the platform. It increases through various interactions, primarily sending and receiving snaps, posting stories, and maintaining streaks with other users. For example, sending a snap typically adds one point to a score. Other factors, while less impactful, can also contribute to the overall score.
Knowing how this score is calculated provides users with a general understanding of their engagement level and, for some, serves as a metric of their social activity within the Snapchat community. While the exact formula remains proprietary, its general function encourages interaction and content creation on the platform, contributing to its continued growth and user retention. This scoring system has been a core element of Snapchat since its early days, evolving alongside the app’s features.