This metaphorical expression suggests a strategic marketing approach, akin to a football quarterback directing a game plan. It implies a Subway advertising campaign focusing on celebrity endorsements (“fame”) and the taste of their products (“flavor”) as key drivers. One could imagine commercials featuring well-known individuals enjoying Subway sandwiches, highlighting specific ingredients and taste experiences.
Such a strategy leverages the persuasive power of celebrity influence and the fundamental appeal of delicious food. By associating their brand with recognizable faces and emphasizing the sensory experience of eating their sandwiches, Subway aims to attract a broader customer base and reinforce brand loyalty. This approach builds on established marketing principles of using aspirational figures and sensory stimulation to drive consumer behavior. Historically, fast-food chains have utilized celebrity endorsements and taste-focused advertising to great effect.