Ullu is an Indian over-the-top (OTT) streaming platform known for its diverse catalog of original web series and films. These productions frequently span various genres, including drama, romance, thriller, and suspense, often catering to a mature audience. The platform typically releases new content regularly, aiming to provide subscribers with fresh entertainment options.
The availability of new releases on demand contributes to the growing popularity of streaming services in India. Such platforms provide alternative entertainment avenues, accessible anytime and anywhere with an internet connection. This accessibility expands viewership beyond traditional television and cinema, impacting the media landscape and influencing content creation trends. The emergence of platforms like Ullu also caters to niche audiences and provides opportunities for independent filmmakers and actors.