AEO Inc., the parent company of American Eagle Outfitters (AEO), typically provides its employees with a significant discount on merchandise. This perk allows employees to purchase clothing and accessories at a reduced price, offering substantial savings on popular styles. For example, an employee might receive a 40% discount on a new pair of jeans or a graphic tee.
Employee discounts serve several key functions. They boost employee morale and loyalty by offering a tangible benefit of employment. They also encourage employees to wear the brand, effectively turning them into brand ambassadors who can provide authentic feedback and promote products to customers. Historically, employee discounts have been a common practice in the retail industry, serving as a cost-effective way to compensate employees and reduce excess inventory.