This phrase serves as a call to action, prompting anticipation for a culinary event celebrating a specific food. It combines a reminder to schedule the event with the event’s name and year. Similar phrases are commonly employed to generate excitement for various holidays, promotions, and awareness campaigns.
Promoting designated weeks for specific foods can stimulate interest and consumption, benefiting related industries. Such events offer opportunities for restaurants to create special menus, grocery stores to feature relevant products, and consumers to explore new recipes and cuts. Historically, these promotional periods have proven successful in boosting sales and raising public awareness.