Powell-Peralta stands as a pioneering force in the skateboarding industry. Founded in 1978 by George Powell and Stacy Peralta, the company quickly rose to prominence through innovative deck designs, high-performance components, and the creation of the legendary Bones Brigade skateboarding team. This team, featuring iconic skaters like Tony Hawk, Steve Caballero, and Lance Mountain, revolutionized skateboarding style and significantly contributed to its mainstream popularity.
The company’s impact extends beyond product innovation. Powell-Peralta fostered a distinct subculture, influencing skateboarding aesthetics, trick progression, and the overall perception of the sport. Their iconic graphics, created by Vernon Courtlandt Johnson (VCJ), became instantly recognizable symbols of skateboardings rebellious spirit and creative energy. The Bones Brigade videos, featuring groundbreaking skateboarding and a distinctive narrative style, further solidified the company’s cultural impact, inspiring generations of skateboarders.